Fujian Yuguan Food Co., Ltd. and Fujian Longwang Food and Beverage Co., Ltd. formally signed a strategic shareholding agreement.
After several rounds of communication and negotiation, on December 10, 2017, Fujian Yuguan Food Co., Ltd. and Fujian Longwang Food and Beverage Co., Ltd. formally signed a strategic shareholding agreement. From the date of signing the contract, Yuguan Food has strategically invested in Fujian Longwang Food, and its production and sales teams are scheduled to enter Fujian Longwang Food and Beverage Co., Ltd. on the 12th of this month. For Yuguan Food, this is another important action after the foundation of the Yuanhong International Food Park project on November 18. "The royal crown yuan hong international food park project plans to invest 0.12 billion yuan, with an annual output of 180000 tons of quick-frozen food. it is designed according to the export EU standard. it has not
Released：
2018-07-12 08:38
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After several rounds of communication and negotiation, on December 10, 2017, Fujian Yuguan Food Co., Ltd. and Fujian Longwang Food and Beverage Co., Ltd. formally signed a strategic shareholding agreement. From the date of signing the contract, Yuguan Food has strategically invested in Fujian Longwang Food, and its production and sales teams are scheduled to enter Fujian Longwang Food and Beverage Co., Ltd. on the 12th of this month.
For Yuguan Food, this is another important action after the foundation of the Yuanhong International Food Park project on November 18.
"The Yuguan Yuanhong International Food Park project plans to invest 0.12 billion yuan, with an annual output of 180000 tons of quick-frozen food. It is designed according to the export standard of the European Union and will open up the international market in the future." Chairman of Royal Crown Foods
Lin Xing said, "The strategic investment in Fujian Longwang Food has accelerated the development of Yuguan Food on the one hand, and on the other hand, it has also filled in our gaps in many items, which means that Yuguan has entered the cold drink, pasta and hotpot materials industries on a large scale. Channels, products and other aspects have been fully expanded and the national market has been laid out."
Lin Xing introduced that after the strategic investment in Fujian Longwang Food, it will reorganize its product line and plan its network channels. In terms of items, there are three specific aspects:
One is to build Fujian Longwang's fist product-ice cream to high-end, and make "conceptual ice cream" to the national market just like the royal crown builds volcanic stone intestines. The second is to push Fujian Longwang's quick-frozen rice noodle products such as tangyuan and dumplings to the national catering and breakfast channels, of which fried dumplings enter the special channels as special items. The third is to combine the existing resources of Fujian Longwang, the hot pot material products as a new development plan.
Cui Renjie, general manager of Yuguan Food, believes that Fujian Longwang Food is a well-known enterprise with a history of 24 years. It has been based in Fujian for many years. Whether it is products, channels or brands, it has a deep market precipitation. This signing can be called a strong alliance. Fujian Longwang will quickly enter the national market through the promotion of Yuguan.
"We have invited big players in production and sales in the industry to form a team to enter Fujian Longwang Food Company." Cui Renjie said.
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