Fujian Yuguan Food Yuanhong International Food Project Foundation Laying Ceremony Held

CCTV, Fuqing, November 18 (Reporter Liao Youping, Correspondent Shi Qingbo) At 10 o'clock in the morning, the foundation laying ceremony of Fujian Yuguan Food Yuanhong International Food Project was held in Fuqing City. Zhu Guangquan, former deputy commander of the Fujian Provincial Military Region, Lin Zhong, chairman of the Standing Committee of the Fuqing Municipal People's Congress, Chen Cunfeng, director of the United Front Work Department of Fuqing City, and Lin Youhua, executive deputy director of the administrative committee of the functional area of Fuqing City, deputy Director Xiang Zhenxiong, Deputy Director Huang Xia, Investigator Chen Jia, Deputy Investigator Yang Minxiong, Chairman of Yuguan Food Co., Ltd. (hereinafter referred to as Yuguan Food) Lin Xing, Chairman of Guangzhou Hairui Food Co., Ltd. Wu Shaofeng, Chairman of Hon Hai (Suzhou) Food Technology Co., Ltd. Chen Shuipeng, Chairman of Jiangxi Freezing Association Zhang Xiaohong, Chairman of Suzhou Baotai Hong Food Co., Ltd. Yan Guoyao and other leading guests attended the foundation laying ceremony. The project plans to invest 0.12 billion yuan, with a construction area of 49,000 square meters and an annual output of 180000 tons of quick-frozen food. It will adopt international advanced concepts, design in accordance with export EU standards, pre-build a benchmark for industry production bases, closely follow the national "Belt and Road" strategy, and open up the international market.

Site of Foundation Laying Ceremony of Yuguan Food Yuanhong International Food Project

Lin Xing, chairman of Royal Crown Food Co., Ltd., delivered a speech at the foundation laying ceremony. He said: shortly after the closing of the 19th CPC National Congress, we held the foundation laying ceremony of the Yuguan Food Yuanhong International Food Park project, which is to thoroughly study and implement the spirit of the 19th CPC National Congress and deeply understand the food safety strategic thinking put forward by General Secretary Xi Jinping. The central government pays great attention to food safety, which is not only an encouragement, but also a responsibility and requirement for food people. In this regard, we will fulfill our duties, work diligently, keep the bottom line of the development of the industry, and are determined to contribute to "continuously satisfying the people's growing better life.

Lin Xing, chairman of Fujian Yuguan Food Co., Ltd., was interviewed.

It is understood that Fujian Yuguan Food Co., Ltd. was established on June 10, 2015, and has a certain industry influence in less than 3 years: in terms of food quality, in accordance with EU standards, the introduction of fully automated production lines, adhere to the business philosophy of survival by quality and development by quality, strictly follow the implementation standards of SB/T10379 and the ISO22000 food safety management system, do a good job in quality control in the production process, and strictly control the quality, ensure that the best quality products are supplied to the market, and unqualified products will never leave the factory.

Zhang Changhua, deputy general manager of Fujian Yuguan Food Co., Ltd., was interviewed.

In terms of product sales, the "volcanic stone dish intestine" pioneered by royal crown food has become a benchmark product leading the quick-freezing industry. the production and sales plan for 2017 is 20000 tons, with an average of 1.85 million people tasting the products every day. At the same time, Penghu cuttlefish eggs have also become the star products pursued by the market. On October 18, the company's new product "Gold Medal Burst King" was solemnly listed all over the country.

In terms of team building, Yuguan Food will adhere to the people-oriented management concept, constantly improve its own organizational structure, and successfully invite and attract high-end professionals in the industry to join. Mr. Cui Renjie, the former top 500 company executive, is currently the general manager of Yuguan Food, and Mr. Yin Xiuwei is currently the marketing director of Yuguan Food, and has established strategic cooperation recruitment with Jiangxi Xinyu University, college and undergraduate students majoring in marketing, computerized accounting and e-commerce from the Department of economics and management of the University are introduced to practice and work in Yuguan food. At present, there are 2 financial personnel and more than 10 fresh graduates majoring in marketing in Yuguan food. In the future, we will seek more talents in product research and development and quality control. It is planned that by 2020, the company will have more than 1000 employees, including 100 management personnel, 600 R & D and production teams, and 300 sales teams. I believe that with the participation of these colleagues, Yuguan Food will become a first-class enterprise in the country.

Fujian Yuguan Food Yuanhong International Food Industrial Park

In terms of strategic planning, on May 20, 2017, Yuguan Foods successfully launched the dealer shareholding plan, and selected 10 shareholders from the most influential quick-frozen food dealers in the country to become Yuguan Foods. They will work with each one. The crown people work together to promote the rapid development of the company and take a solid step towards a multi-level capital market. Under their escort, Yuguan Foods will connect with the Shenzhen Stock Exchange, legal compliance impact landing on the main board market, and strive for an early listing.

In terms of brand promotion, in October 2015, Yuguan Food successfully sponsored the "First National Youth Games" and was invited to participate in the 6th Xiamen Hot Pot Material Festival in May 2016. The company's authentic intestinal products were rated as "star products" by China Food News. In April this year, Yuguan Food's authentic intestinal advertisements successfully landed on CCTV 1 set and 7 sets. In August this year, Yuguan Food joined hands with the TV series "Razor Edge", product advertisements are broadcast on 20 provincial television stations across the country.

Yuguan Food Co., Ltd. has formulated the first five-year plan: to achieve sales revenue of 1.5 billion yuan by 2020 and enter large-scale enterprises. During the 13th Five-Year Plan period, the company will strive to realize the "specialization, standardization, capitalization and internationalization" of enterprise development, and strive to create the "sense of belonging, enterprise and honor" of employees ". It will attract outstanding talents with the concept of "co-creation, sharing and win-win", and move consumers with healthy, safe, nutritious and delicious products.

The foundation of Yuguan Food Yuanhong International Food Park project is not only the expansion of the production plant, but also the improvement of food quality and the embodiment of social responsibility.