about

Culture

►Mission:      To create premium culinary experiences for consumers

► Vision:       To become the leading provider of high-quality meat cuisine in China

► Values:       Integrity, Innovation, Efficiency, and Mutual Benefit

► Business Philosophy:             Safety, Health, Nutrition, and Deliciousness

► Marketing Philosophy:          Leveraging elf-like wisdom to strive for marketing legends

► Management Philosophy:     Execute first, understand later; execute while understanding. Without execution, there is no competitiveness. Everyone has responsibilities, and everything is supervised.